NHS Information Service for parents powered by Pure360 The Challenge The NHS ‘Information Service for Parents’ requires a huge amount of emails and SMS to be tailored and sent out at regular intervals. Pure360 were chosen because of their automation capabilities and exibility with meeting the complex requirements of the campaign. With only 3 months before the service was launched by the Prime Minister, Pure360 account managers and developers worked to adapt the software to a bespoke specication. The Solution Upon sign up parents received email or SMS welcome messages, dependant on their choice of channel. The sign up page allowed for dual sign up so they could receive messages to either or both their email account or their mobile. These welcome messages informed them of what to expect in

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