Blinds To Go, Inc. has been providing the finest quality blinds and shades at the lowest, factory-direct prices – delivered fast and custom made to a customers’ specification for over 60 years. The company retails its products online and through over 80 superstores. The Challenge Blinds To Go was seeing inbox placement of around 30% for the major provider on their list. They were sending the same ‘one-size-fits-all’ content to everyone, with minimal segmentation and targeting, resulting in low engagement and high customer attrition. Additionally, they also had limitations on reporting, which meant they were unclear on the real size of their active audience. The Solution Upland Adestra provided Blinds To Go with a dedicated IP address and deliverability advice to help them bett

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