Norbridge -- Technology | Case - Global supply network design Case - Global supply network design Challenge A leading telecommunications equipment maker asked Norbridge to assist with the transformation of its global manufacturing and distribution system. Business unit heads had become increasingly critical of supply chain performance, which had cost the company substantially in terms of revenue, cost and customer goodwill. Specific presenting issues included: Regional imbalances of supply and demand causing high freight and duty costs Poor product availability due to degraded performance of a key contract manufacturer Difficulties linked to a move of the central North American distribution center Fragmented supply base tied to historical reasons rather than rational optimization The bro

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