Although it is one of the most effective means of communication for sales professionals, the phone is rarely used to its full advantage. Nonetheless, it can make all the difference when it comes to reducing the workload for sales agents, persuading prospects, and improving your team’s overall performance. With the arrival of cloud phone technology and the widespread use of CRMs, new must-have features have emerged. These can be skillfully used by the head of sales or team leaders in order to motivate their teams to outperform themselves from one day to the next.

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