Case Study

New Home engaged Competitive Analytics so that they will be sure they can optimize pricing for every single unit

New Home engaged Competitive Analytics so that they will be sure they can optimize pricing for every single unit

Price Optimization, Product Premium Maximization, Investor Reporting Synopsis Competitive Analytics utilized their proprietary and innovative DECIPHER PVO model which analyzed: 1) Over 10,000 primary, secondary, tertiary, and analogue comparable properties; 2) Over 250 different value dimensions and value components (i.e. individual amenities, features); 3) Over 150 macro and microeconomic indicators. This model helped NEW HOME realize an increase in their expected pro forma revenue of over $12 million dollars. Background The New Home Company Inc. (the “Company”), a Delaware Corporation, and its subsidiaries are primarily engaged in all aspects of residential real estate development, including acquiring land and designing, constructing and selling homes located in California. New Home is a

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