Product Segmentation, Investment Strategy, Competitive Performance Benchmarking, Redevelopment Analytics, Price Optimization Synopsis Advanced analytics and copious research supported a counter justification for decision makers to not go ahead with a $15 million rehab plan. CA determined that the ROI and payback period were not sufficient to justify reinvestment is specific assets. Background One of the largest real estate empires in California has been built on lima beans. The C.J. Segerstrom real estate empire built its crown jewel, South Coast Plaza, in 1967 on the family’s former lima bean farm in Orange County, California. The giant 2.8 million sq. ft. mall has since become one of the highest-grossing shopping centers in the US (surpassing $1 billion a year, with nearly 300 stores).

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