NCS | Customer Case Study www.ncsyes.co.uk Industry: Government Services Marketing Objectives: o To drive customer sign-ups for the cl i en t ’ s ‘ S umm er Programme ’ Campaign Schedule: 3rd April – 17th April, covering the Easter Holiday period. Target Locations: Darlington, Hartlepool, Middlesbrough, Newcastle, North Tyneside Target Audiences: o TA1: 15-17 year old teens (YP) o TA2: Parents and Guardians of late teens (PG) CAMPAIGN OVERVIEW Reach Solutions and its regional newsbrands recently partnered with The National Citizen Service (NCS) to run an integrated campaign across multiple platforms in the North East and surrounding regions, including websites, mobile apps, social channels and newspaper titles. The N C S ’ s primary objective was to promote the NCS Summe

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