Leicester College | Customer Case Study www.leicestercollege.ac.uk CAMPAIGN OVERVIEW Reach Solutions and its regional newsbrands partnered with Leicester College to run an integrated campaign across multiple platforms in the East Midlands, including websites, mobile apps, social channels and newspaper titles. Leicester College's primary objective was to raise awareness of the college and courses to young school leavers finishing their GCSEs and young adults looking for further education. Leicester College also wanted to raise brand awareness by increasing their online presence and reaching young people. CHALLENGE SOLUTION & RESULTS Industry: Education Marketing Objectives: o To raise awareness of the College and courses to young school leavers finishing their GCSEs and you

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