National Trade Productions Case Study A2Z Events Takes Center Stage with Growing Event Management Company National Trade Productions (NTP) is a full-scope tradeshow and event management company providing strategic planning; sales, marketing and promotion; conference planning and logistics; and housing, registration and operations management services. Each year, NTP manages eight to twelve events that range in size from 80 to 800 exhibitors. Prior to 2008, the NTP sales team was using contact management and floor plan management applications that had become unwieldy. With separate systems supporting selling and closing, keeping both databases up-to-date had become a labor-intensive manual process. NTP’s primary challenge lie in how to scale their systems to p

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