National Retail Federation Case Study A2Z Events Make Sense for World’s Largest Retail Trade Association The pre-eminent organization for retailers worldwide, the National Retail Federation (NRF) represents discount and department stores, home goods and specialty boutiques, Main Street merchants, grocers, wholesalers, chain restaurants and eCommerce giants. They hold some of North America’s biggest conferences and trade shows throughout the year, including Retail’s BIG Show that draws about 34,000 attendees and 600 exhibiting companies in approximately 225,000 net square feet of exhibit space. NRF uses A2Z Events’ global administration capabilities across its multi-event portfolio to streamline management of its data and grow its shows. From Manual to Digital Before N

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