American Academy of Neurology Case Study Streamlining and Expediting Sponsorship Sales The American Academy of Neurology (AAN) Annual Meeting attracts 12,000 physicians, business administrators and advanced practice providers each year. It also draws the attention of big-name sponsors—pharmaceutical companies, medical device manufacturers and volunteer health organizations, for example—that are looking to engage with attendees. Historically, AAN’s sponsorship selling process for its annual meeting has been unwieldy and time consuming and the organization was looking to modernize the process for this event and others, creating a more efficient and improved user experience for potential sponsors. CHALLENGE: An Inefficient and Lengthy Sales Process Before AAN engaged A2Z

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