National retailer scales targeted coupon mailer program without increased production time or resources.
National retailer scales targeted coupon mailer program without increased production time or resources.
2 PagesTHE CHALLENGE Produced in-house, the four-color mailer features a personalized salutation and variable coupons selected for the recipient based on their previous purchase history. Seeing a rise in store visits and incremental sales as a result of the mailer, the retailer wanted to scale the program – but without adding resources or production time. Lacking dedicated personnel, they turned to SG360°. THE SOLUTION We started by mapping the current workflow, from offer selection through mail date, which proved to be eye-opening for the retailer. We then identified opportunities throughout the process where our front-end technology services and print capabilities could reduce manual steps and touchpoints by 50%. REMOVING THE BARRIERS TO SCALING Doing so started with centralizing and ma
