TOYS “R” US - Measurable results for highly targeted coupon program
TOYS “R” US - Measurable results for highly targeted coupon program
1 PagesCase Study TOYS “R” US SchoolFamilyMedia.com/solutions Measurable results for highly targeted coupon program The Challenge Toys “R” Us wanted to increase tra c in local stores and encourage purchases from parents with school-age kids. The Solution School Family Media’s Family Game Night was the perfect vehicle for the retailer to reach the valuable demographic of parents with kids ages 6-11. School Family Media developed a $3 “Thank You f
