Case Study

National Quick Service Chain Achieves an ROI of 740%

National Quick Service Chain Achieves an ROI of 740%

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Case Study National Quick Service Chain Achieves an ROI of 740% PHASE 1 Client Objectives A Fortune 500 Quick Service Restaurant (QSR) came to TrendSource with two key objectives: 1. Drive incremental revenue through suggestive selling 2. Ensure alignment and consistency of their KPIs – Key Performance Indicators PHASE 2 Program Development Through TrendSource’s collaborative process, the goals of the program became clear: • Increase fountain drink and meal combo incidents by 1 ppts • Increase the initiative’s visibility through positive team member reinforcement • Measure service delivery to support the companies’ brand re-launch TrendSource instituted a three month reward and recognition mystery shop program focusing on driving incremental revenue while meas

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