1 Success Story: Leading CPG Snack Bar Brand (Protein) at Kroger Challenge •? Drive sales of protein bars at Kroger. Solution •? Valassis utilized ansa powered by RSI to target highest opportunity Kroger/banner store locations •? Valassis Digital targeted W25-44 and CPG protein bar buyers as well as Kroger shoppers within a 3 mile radius around Kroger Stores. •? Shoppers received highly targeted desktop and mobile display banners.

Join for free to read