IAB Solutions LLC CPG Broker Audit- Case Study Old World Pizza Company CPG BROKER AUDIT IAB SOLUTIONS LLC CONFIDENTIAL PAGE 2 Case Study – Old World Pizza Company (OWP) Broker Audit Company profile OWP is the leading branded frozen pizza manufacturer in the United States and Canada. ? 2009 Revenue 2009- $800 million. Estimated Trade Marketing budget- $100 million ? Distribution Channel: Grocery, Mass and Club ? Utilizes an on-line Trade Marketing and Promotion planning and budgeting system ? Employs single Broker with National reach charged with the responsibility to research and resolve Deductions ? Ultimate responsibility for Deduction management and resolution place in the OWP Customer Financial Services group (Cred

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