Headquarters 29 70 Peachtree Rd, Ste 300, Atlanta, GA 30305 Tel: 404 262-7009 Web: www.berke as sessment.com The Challenge A large national hospitality company wanted to improve its hiring success for one of its most important positions: Sales Representative. The company’s previous hiring efforts had produced mixed results, with a small group of Sales Reps achieving the majority of sales while the remainder of the team delivered mediocre or even unsatisfactory results. Management’s goal was to identify a hiring model that would enable them to select sales candidates who could become high performers. The Berke Solution Berke worked with sales leaders to create a custom job profile to which all candidates would be compared. To create the job profile current Sales Representativ

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