Case Study

National Health Plan Extends Outreach after Improving Data Quality with West SmartAppend

National Health Plan Extends Outreach after Improving Data Quality with West SmartAppend

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west.com | 800.841.9000 CAS E ST U DY National Health Plan Extends Outreach after Improving Data Quality with West SmartAppend ® W E ST H EALTH CAR E Think about your organization’s database. How many phone calls, postcards or other outbound communications never reach their intended target? Health plans are continually asked to do more with less, but the ever-shrinking shelf life of member contact data is making this nearly impossible. Ac

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