Case Study: Black Friday Post Creates a Conversion Spike - Marketing 360® This SEO tactic drives strong traffic on searches related to a specific event. Here’s how you can use an event as a keyword and trigger a spike in sales. Every once in awhile, you get thrown a softball. A perfect piece of low-hanging fruit is suddenly right in front of you. For example, it doesn’t take an advanced marketing degree to know that there is a surge in spending on the Black Friday weekend. It is, more or less, a national shopping holiday. The key with these softballs is recognizing – and taking advantage of them. Marketing 360® has an eCommerce client who executed a fairly simple tactic. The NLA® team created an SEO landing page targeting these keyword phrases: Black Friday truck wheels Black Friday SU

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