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National Bank Of Kansas City Uses Touché Analyzer for Effective Direct Mail Targeting – and Achieves a 26 Percent Response Rate

National Bank Of Kansas City Uses Touché Analyzer for Effective Direct Mail Targeting – and Achieves a 26 Percent Response Rate

D&H
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National Bank Of Kansas City Uses Touché ® Analyzer for Effective Direct Mail Targeting – and Achieves a 26 Percent Response Rate Case Study Bank Profile Name: National Bank Of Kansas City Location: Overland Park, Kansas Assets: $660 million • 6 branches • 225 employees • National Bank Of Kansas City was founded in 1999 by a group of local businessmen who agreed there was a need for a strong, nationally-chartered bank with a warm, neighbor

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