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Northrim Bank Builds a Custom Profit Model into Touché Analyzer and Sheds New Light on its Marketing Strategy

Northrim Bank Builds a Custom Profit Model into Touché Analyzer and Sheds New Light on its Marketing Strategy

D&H
Pages 4 Pages

Lending Payments Core Channel Optimization Executive Summary To gain customer insight, identify opportunities and improve marketing strategy, Alaska-based Northrim Bank worked with D+H to build a fully allocated, custom profit model into its Touché ® Analyzer database. Northrim Bank Builds a Custom Profit Model into Touché ® Analyzer and Sheds New Light on its Marketing Strategy Case Study | Optimization Solutions “Our Touché Analy

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