A $15,000 Marketing Campaign Generates $3.3M in New Loan Products: The Story of Members 1st and Touché® Analyzer
A $15,000 Marketing Campaign Generates $3.3M in New Loan Products: The Story of Members 1st and Touché® Analyzer
4 PagesLending Payments Core Channel Optimization Executive Summary Using Touché ® Analyzer with Nielsen P$YCLE ® financial segmentation, Members 1st FCU identified significant opportunities in its “Mass Middle Class” segment. Six targeted campaigns, costing a total of $15,000, generated $3.3M in new loan products. A $15,000 Marketing Campaign Generates $3.3M in New Loan Products: The Story of Members 1st and Touché ® Analyzer Case Stud
