Case Study

National Association Powers Chapter Communications with Campaign Drive

National Association Powers Chapter Communications with Campaign Drive

Pages 6 Pages

National Association Powers Chapter Communications with CampaignDriveWith more than 2000 offices and membership numbering in the millions, this non-profit powerhouse uses CampaignDrive to enable creation of highly customized marketing, advertising and social media, driving brand consistency up and creative-production costs and turnaround times down by as much as 85%. Each one of the organization’s chapters sees itself as unique. But research shows that, in fact, the thousands of design requests chapters make each year fall into a relatively small number of common categories. “We needed the efficiency of templating,” said the In House Agency head. “But templates couldn’t feel like templates. That was key.” When does a template not feel like a template? When it’s in CampaignDrive.

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