Frontburner Brands Switches to CampaignDrive and Wins 100% Adoption in 90 DaysAs the #1 Casual Dining Brand of 2015, The Melting Pot operates more than 125 restaurants in six countries, and delivers superb marketing support to franchisees through the headquarters based Restaurant Support Center. Given the brand’s emphasis on creating memorable moments for guests, there has always been a heavy focus on the unique details that each location layer onto the Melting Pot experience. T o capture that individuality within brand voice, The Melting Pot needed a system that offered greater design flexibility at the local level, and more advanced product management features for the HQ team. The search lead them to CampaignDrive, and since the launch in 2012, there’s been no looking back. F

Join for free to read