Case Study
Narrative Science is shifting perception of its business focus and growing awareness of an emerging technology category
Narrative Science is shifting perception of its business focus and growing awareness of an emerging technology category
BRANDS “TrendKite makes it easy to see how our Share of Voice for the ‘Advanced Natural Language Generation’ category is increasing over time.” ALICE ROBBINS, CORPORATE COMMUNICATIONS MANAGER THE PROBLEM Shifting Perception of Offerings and Building Awareness of Emerging Technology Category As the nature of earned coverage would have it, Narrative Science was initially tagged as an ‘automated journalism’ company. As the company grew, its sol