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The Hershey team is progressively monitoring and creating actionable PR metrics from vast media landscape

The Hershey team is progressively monitoring and creating actionable PR metrics from vast media landscape

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The Hershey team is progressively monitoring and creating actionable PR metrics from vast media landscape. BRANDS “We’re trying to keep measurement in mind, first and foremost before we tackle something. TrendKite has been leading the way and telling us where we should be focusing.” ALLISON KLEINFELTER, DIRECTOR OF EDITORIAL STRATEGY & ENGAGEMENT THE PROBLEM Dated Reports Prevented Real-Time Responses & Insights Before using the TrendKite

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