CASE STUDY 1 Napster, formerly Rhapsody – The first paid online music subscription service! Rhapsody International, which owns and operates the Napster brand, pioneered the paid music streaming service when it launched Rhapsody in 2001. Rhapsody was the first music service to sign licensing agreements with all major labels, the first streaming music service to launch an iOS app, the first service to offer a broad catalog of major label content for full-track play on Twitter, and the first streaming service to provide a front end specifically designed for kids. Additionally, Rhapsody was the first music streaming service available on Sonos’ line of connected speakers, the first to launch a hybrid radio service, unRadio – through a partnership with T-Mobile, an

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