CASE STUDY 1 An Important Sales Tool for Gaitame.com: Online Seminars Established in 2002, Gaitame.com Co., Ltd. provides online foreign exchange margin trading (FX) services for individual investors. The company which got its start at the dawn of FX, is known for its expertise as a long-established FX specialist business, its low fees, and robust systems. Today, it is one of the biggest FX companies in Japan in terms of number of accounts and assets under management. In addition, since 2004 it has been holding seminars for investors across Japan and online. Gaitame.com’s Challenge: Increasing Performance and Reliability To Deliver Flawless Online Seminars Currently the company holds approximately 130 different online seminars a year, reaching more than 52,0

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