CASE STUDY 1 Leveraging online video to meet agricultural demand Top agricultural producers who crave reliable, timely, in-depth information and ideas turn to Farm Journal Media (FJM), one of America’s most respected media brands to fill their needs. In 1877 it was easy for Farm Journal Media to dominate the market with their namesake print magazine, Farm Journal. Fast-forward to 2013 where being the market leader now

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