my S uper ma r k et Ca s e S t udy Pr oj ec t Over vi ew my Super mar k et ’ s mi s s i on i s t o hel p i t s us er s s av e t i me and money , whi l e of f er i ng t he bes t pos s i bl e s hoppi ng ex per i enc e. Wi t h a c us t omer bas e of f i v e mi l l i on mont hl y gr oc er y s hopper s , t he r eal c hal l enge my Super mar k et f ac ed was enc our agi ng onl i ne pur c has i ng, anal y z i ng us er behav i or and s pot t i ng emer gi ng t r ends . The Goal : Moni t or and Under s t and Us er Behavi or whi l e I nc r eas i ng Ret ent i on my Supe my Super mar k et had i t s own i n- hous e anal y t i c s s ol ut i on t hat s eemed t o be wor k i ng f i ne, unt i l i t began c ol l ec t i ng mas s i v e amount s of dat a wi t h v er y di f f er ent s egment at i on. my Sup

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