Using big data analytics to understand and predict user behavior
Using big data analytics to understand and predict user behavior
3 PagesDAUM COMMUNICATIONS Using big data analytics to understand and predict user behavior ESSENTIALS Industry Telecommunications Company Size 2,000+ employees Business Challenges • Reduced responsiveness due to inability to perform realtime analysis • Increased complexity from NoSQL database management systems • Reliance on resource-intensive data analysis • Reduced capability to make ad- hoc queries on unstructured data Solu
