Case Study

Lucky Fish: A Fortune of Data

Lucky Fish: A Fortune of Data

Pages 16 Pages

Lucky Fish: A Fortune of Data1 Lucky Fish Games is a six-year-old, market-leading company in the rapidly-growing social gaming market, which is estimated at nearly $5 Billion dollars globally in 2017. Lucky Fish developed OMG! Fortune, one of many social games developed to run on Lucky Fish’s platform of casual casino games for social networks and mobile phones. Players can enjoy the social aspect of casino games without actually playing for money—they can participate in tournaments with friends, give and receive gifts, and share coins. Games are offered free, and players deposit micro-payments to upgrade to premium and get access to more game features. OMG! Fortune was an instant hit when it first appeared as a Facebook app in 2012, and today has over 2.6 million likes on its Fac

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