Case Study

Muvico Theaters

Muvico Theaters

Pages 2 Pages

Muvico Theaters www.scala.com US l Canada l Netherlands l France l UK l Norway l China l Japan Celebrating 20 Y ears of Global Leadership and Innovation The Cha LLeNGe Muvico currently operates 259 movie screens in 14 locations located in Florida, Maryland and Illinois. The company’s theaters have developed a reputation as true entertainment destinations – attracting patrons from as far as 25-miles away. For the fiscal year ended 2006, Muvico had revenue of $125 million. Over 1 1 million people attended the Muvico theaters in 2006. The company differentiates itself from competition by building architecturally “themed”, state-of-the-art theaters and offering such amenities as expanded concession menus, VIP areas with full-service bars and restaurants, children’s playrooms, rese

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