www.scala.com ©2009 Scala. Scala and the Exclamation Point Logo are registered trademarks of Scala. Downtown East harnessed the power of digital signage to reach customer Downtown East’s Hppenings Channel operates 15 hours a day all year round high traffic areas. Visitors in the Lobby are fed information from two plasma screens while another screen at the Help Station offers useful assistance to the visitors. A screen at the Walkway provides media rich information as does another plasma outside the Jackpot Room. There are six plasma screens to cater to the crowd at the Al-fresco Dining and one more screen is positioned ideally at the Resort Check-in Lobby to keep visitors informed. Happenings Channel is operated and managed by Mr. David Cheong, the Manager Singapore -

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