www.scala.com The Challenge Nordisk Film Biografer (Nordic Film Movie Theaters), the largest cinema chain in Denmark, consists of 17 modern movie theaters spread throughout the country. With more than 18,000 theater seats, they account for almost half of total ticket sales in Denmark. Guests often arrive early to buy their tickets in the large lobby and waiting areas. To entertain guests and help them make the most of their waiting time, Nordisk Film Biografer installed large screens throughout showing trailers for upcoming films, current offers in concession areas, general information and advertising from their partners. Nordisk Film Biografer had been using a digital signage network in its lobby and waiting areas to provide patrons with entertainment while waiting on line for

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