Case Study
Mutual Fund Company Enhances 100 Percent of Customer Records
Acxiom client The well-established mutual fund company is one of the world’s most respected financial institutions, with a dedication to delivering results for long-term investors. Challenge The company offers a broad portfolio of mutual funds to meet the diverse needs of today’s investors and sells through a network of more than 3,000 broker firms. Because of that indirect relationship, the company knows very little about actual investo