Macy’s Focuses on the Customer; Builds Comprehensive View Across Touch Points
Macy’s Focuses on the Customer; Builds Comprehensive View Across Touch Points
4 PagesAcxiom client When the first Macy’s department store opened in 1858 in New York City, sales totaled $11 that day. One of the nation’s most iconic department stores, the Macy’s brand now has 810 stores across the country and online sales at Macys.com. In 2010, the Macy’s Inc. family of stores, which includes Macy’s and Bloomingdale’s, recorded fiscal sales of just over $25 billion. The first retailer to offer Depression-era “pay when you
