Data Focus Drives 200 Percent Payoff for Hearst Magazines

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In the past few years, Hearst Magazines — and the entire publishing industry — has seen more change than in the previous 100 years. With the web, e-readers and mobile devices, “magazine” no longer means just a print edition. This reality presents both a challenge and a major opportunity for publishers. “Now, the brand is a set of products that the customer has a relationship with,” said Charlie Swift, vice president, marketing analytics

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Data Focus Drives 200 Percent Payoff for Hearst Magazines

Data Focus Drives 200 Percent Payoff for Hearst Magazines

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