Case Study

Multichannel commerce, integration and support for Argos

Multichannel commerce, integration and support for Argos

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Argos multichannel commerce, integration and support for argos The Argos website is the UK’s second most visited retail website, with multichannel sales now representing 53% of the retailer’s total £4 billion sales.In 2002 Salmon radically improved the site’s usability and performance, and increased the site’s overall popularity, making the retailer’s entire 12,000- product catalogue as visible and accessible as possible from the home page. Navigation was improved with new categorisation, wider search parameters and a more powerful and relevant search engine. Click-and-collect functionality was improved to enable customers to check stock availability and then decide whether to click and reserve or choose delivery. For extra convenience they also had the option to choose di?erent de

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