IBM WEBSPHERE RE-PLATFORM powers multichannel revenue Dunelm is the UK's leading homewares retailer and its 100+ stores carry a range of more than 24,000 products. Dunelm's challenge to Salmon was to increase the contribution of online sales and the website’s conversion rates. Re-platforming to an IBM WebSphere Commerce Enterprise solution rapidly enabled the retailer’s website to become its number one 'store' measured by sales. Salmon enhanced the checkout, mega menus, SEO and merchandising zones and implemented ratings and reviews. We improved reserve-and- collect, reducing lead times to 3 hours from order to collections. We also enabled next-day delivery, introduced tagging for web analytics and helped to launch both tablet and mobile-optimised versions of the website, which led

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