One  Click  Ventures  is  a  premier  internet  retailer,  owning  and  operating  nine  concept   e-­stores  ranging  from  fashionable  handbags  and  sunglasses  to  reading  glasses  and   travel  products. Before  they  became  a  customer  of  Bronto  Software,     One  Click  used  an  email  service  provider  that  lacked  the   strategic  approach  to  interactive  marketing.  They  typically   ran  batch  and  blast  sends  with  poor

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