www.scala.com ©2009 Scala. Scala and the Exclamation Point Logo are registered trademarks of Scala. In 70 hotels across Northern Italy’s Riviera Romagnola, upgraded leaflet dispensers feature interactive digital screens that bring featured destinations to life. Background It’s common practice for hoteliers to place leaflet dispensers in or near hotel foyers offering information on local points of interest, attractions, brands, restaurants and retail businesses. These dispensers usually offer between 50 and 100 leaflets at once. The more leaflets on display, the harder guests may have to work to identify what’s of interest to them, and the dispensers don’t allow hotels to make recommendations. MuchMore, a leading Italian direct marketing agency, and owners and operators of a hote

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