Sleep Direct - Cart Logic: PPC Marketing “By focusing marketing efforts on intention based PPC marketing on Google and Bing, Sleep Direct saw a 62% increase in sales between ‘16 and ’17. ” Case Study at a Glance: YoY Revenue Growth ( ‘15 – ’16) YoY Revenue Growth ( ‘16 – ’17) Increase in Conversion Rates Their Challenge Sales of sleep apnea machines require the patient to have a valid doctor’s prescription that the seller needs to retain on file and protect against misuse. The industry rules and health privacy laws constitute a significant barrier to entering into the marketplace. SleepDirect was uniquely positioned to meet these requirements, while also providing high-quality customer service and completive prices. However, in order to grow, they needed to connect with more potential cu

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