Movember Optimizely Optimization Brings More Moustache-Lovers to Movember's Cause The Movember Foundation is a global nonprofit focused on raising funds and awareness around men’s health issues. They generate a majority of donations through a campaign each November, during which participants sign-up and solicit donations for the cause. A continuous testing strategy Movember is an annual moustache-growing charity event designed to raise funds for men’s health issues. While the main event takes place in November, the campaign spends the rest of the year raising donations, signing up teams, and spreading awareness. Testing and optimizing Movember.com is a major part of this. Goal 1: Drive registrations Before launching the campaign in November, Movember optimized the registration process to d

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