ComScore Tests Brand Validation and Social Proof Improving customer testimonials on product pages increased conversions by 69% Optimizely ComScore is an internet analytics company providing marketing data to many of the world’s largest enterprises, publishers, and agencies. Their primary optimization goal is to increase the quantity and quality of enterprise leads for their sales team. As comScore’s Director of Web Marketing, Ferry Gijzel is always looking for new ways to build on their online business. His team is responsible for optimizing to drive a high volume of leads to comScore’s sales team. When deciding what to test, he focuses primarily on each page’s content and design, building hypotheses based on web analytics, user interaction analysis, or audits against the latest B2B indust

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