1 CASE STUDY: MORPHING FROM STARTUP TO INTERNATIONAL E-COMMERCE RETAILER BACKGROUND Great ideas start anywhere, including during après ski refreshments and out-of-the-box costume brainstorming. From there, the costume company MorphCostumes has grown into the largest brand in costumes and fancy dress and certainly the most innova- tive. Started in 2009 with just three employees and a 6-color collection of solid morphsuits, the company has s

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