First Direct Used Highly Creative MGM DM To Recruit New Customers
First Direct Used Highly Creative MGM DM To Recruit New Customers
4 PagesFIRST DIRECT USED HIGHLY CREATIVE MGM DM TO RECRUIT NEW CUSTOMERS2 At any given time only about 7% of people are thinking about switching banks. Against a backdrop of financial turmoil, maybe more people would consider switching. First Direct wanted to take advantage of the fact that they are the most recommended bank and let their customers do the switching for them by recommending them to friends. BACKGROUND3 A member-get-member app
