HALIFAX USE DM TO CREATE A BIG SPLASH WITH STAFF FOR THE LAUNCH OF THEIR “NO BULL” CREDIT CARD2 After detailed customer research Halifax created a credit card that customers really wanted. A credit card that customers deemed ‘honest’ with a low rate that stays the same, not a 0% offer that shoots up when the term ends. Launching a brand-new credit card for a major high street bank was a big challenge. Launching one that was such a seis

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