More Leads. More Calls. More Franchisee Buy In. From a new website, a new platform, and a new digital marketing strategy. ENGINEERING FOR KIDS Mike Cavanaugh Vice President of Operations Engineering for Kids “Franchisees are already seeing more calls and more emails from customers.”The Challenge Building technical redundancy, creating alignment with Google best practices, and establishing site-to-site consistency between franchisee websites. hen it comes to the construction and maintenance of digital resources, those are the famous words of key decision makers in franchises across America—just ask Mike Cavanaugh, Vice President of Operations at Engineering for Kids, a franchise that helps more 350,000 children have fun in an educational way. In 2014, Engineering For Kids

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