Case Study
Mona turns a hobby into a growing, successful small business
LivePlan has helped Mona turn a hobby into a growing, successful small business. In the beginning, Mona worked with concrete as a hobby. She was introduced to the artistic properties of the material through her now-husband, who creates larger concrete pieces. “He was focusing on countertops and making furniture out of concrete, and I just got really interested in the material,” says Mona. “So, when we met, I wanted to learn a little bit more about it.” Mona was drawn to the contrast of creating delicate, handmade products out of something as heavy and rugged as concrete. “I think a huge selling point is that it's kind of an unexpected experience,” she explains. “A lot of times when you think of concrete, you think of industrial, rough material. It's actually a really smooth, polished nish